OC Energy’s KIK-it Label Kicks the 2007 Excellence Awards Competition
October 17 2007Dawsonville, GA – October 17, 2007 – OC Energy’s KIK-it™ label was awarded first place in the Labels-Gravure category in packagePRINTING Magazine’s 2007 Excellence Awards, which were presented to OC Energy and SleeveCo at a reception during Pack Expo in Las Vegas on October 16.
The Excellence Awards recognize the highest level of printing quality and technical achievement within the tag and label, flexible packaging, folding carton and corrugated industries. OC Energy Drinks, a subsidiary of RG Global (OTCBB: RGBL) and Fusion Solutions, produce a line of energy drinks and oxygenated water.
“OC Energy™ is honored and proud to accept the first place award that recognizes the innovation and creativity that went into the KIK-it label design,” said Bob Glaser, OC Energy Drinks Chief Operating Officer. “Through the collaborative efforts of Fusion Solutions, SleeveCo and RG Global’s late CEO Lou Knickerbocker we were able to transition this incredible design into a retail article. Fusion Solutions’ creative staff originated the process of adding an optical ink that glows under black light; assuring that the KIK-it label is just as eye popping in a dark club as it is on the local retailer’s shelf.”
Martin Wilson, president of SleeveCo believes the label was a natural choice for the competition. “The label reflects the high-energy, sleek trendsetting nature of OC Energy’s tie-in with ‘The Real Housewives of Orange County.’ The complex nature of the label’s undulating background and the neon-like foreground lettering demanded rotogravure printing capabilities. The eight process colors create the detail and feeling of vitality associated with the beverage. The final dynamic effect was achieved with an optical brightener on the silhouettes and OC Energy logo.”
The OC Energy Concept
OC Energy’s concept for its beverages is simple -- to capture the essence of the OC lifestyle with a line of stylish drinks that are healthy, perform well, taste great and have just a touch of attitude.
Keeping with the spirit of Southern California, OC Energy separated itself from the rest by introducing an iconic bottle design with eye-popping graphics. The OC Energy label balances the untamed spirit of bright, bold, intense colors with silhouetted attitudes. Not just ‘another can’ these products stand alone in packaging and flavor as ‘Energy redefined.”
It was created to appeal to a broader demographic that wants energy but not the type of energy that the other brands offer. Targeting men and women 18-39, with a base of 16-49, OC Energy’s smooth, lasting energy helps increase consumers’ productivity whether on the job, exercising, out for the evening or just staying awake on the long commute home.
OC Energ has strived to create a line of stylish, healthy and great tasting drinks that embody the spirit of Southern California. OC energy will transform the way you view energy drinks and bottled water from the moment you taste them.”
About SleeveCo, Inc. SleeveCo, based in Dawsonville, Georgia, offers a complete line of labeling products, including shrink sleeve labels, stretch sleeve labels, tamper evident bands, combo packs, application equipment; and prepress, engraving and technical services. More information is available at www.sleeveco.com